Behind the meaningful experience
are our design thinkers

Philip Yan  RGD
Chief Experience Designer

Philip Yan, Chief Experience Designer

GenesisXD founder Philip Yan is an award-winning design visionary who gets marketing, design and technology.

Philip’s strategic thinking and consultation has proven success in a number of turnkey initiatives. Examples are: redesigning and delivering the global catalogue of the world’s number 1 party plan company, PartyLite – in 13 languages to 16 countries, which resulted in additional 50% increase in demand; developing brand and marketing design for Schulich Executive Education Centre’s executive and international programs; internal brand campaign for a major bank, to name a few.

Being always forward-thinking, Philip’s deep industry knowledge spanning over 20 years of creative experience in brand marketing communications leads GenesisXD to advance forward – to creating experience-focused interactive mobile app, PrezApp® – an innovative service to help clients present themselves to the forefront of mobile marketing.

Philip is also active on many social cause initiatives assisting not-for-profit organizations to define their marketing messages. He led the GenesisXD team to create the KLINK™ Coffee brand, a social enterprise to help former offenders. The brand campaign even caught Correctional Service Canada’s attention and GenesisXD received an award from So(cial) Good Design Award. The current one, Red Propeller, is a pioneering project to ethically recycle the VHS tapes and child safety car seats. 

Philip’s passion for doing social good propels him to create SocialSandBox®, a unique service to help corporations develop social enterprise in alignment with their brand image.

Harry Cornelius  
Associate Brand Strategist

Harry Cornelius Photo

Harry Cornelius is one of the pioneers of enterprise branding in Canada.

Harry founded the brand practices at both Gottschalk+Ash International and at Ove Design and Communications Ltd., part of Publicis Canada.

Trained in philosophy, Harry asks thought provoking questions and puts business needs in perspective. He helps large and small organizations start new businesses, align their cultures with their brands, and use brand to rally customers, communities and investors.

Harry’s flair for writing copy and naming companies enables him to translate strategic imperatives into compelling brand experiences. For the award-winning social enterprise, KLINK™ Coffee, Harry created the brand name, the brand strategy, the marketing and communications messages and the website structure – the soul of the KLINK Coffee brand.

Harry has held senior marketing positions at US-based Fortune 500 and global players in the services industry. His diverse business experience equips him with strategic insight that has fueled scores of successful business cases.

Diane Talbot-Schoenhoff
Associate Senior Writer & Translator

Diane Talbot-Schoenhoff

Diane Talbot-Schoenhoff believes that effective communication advances your mission.

Diane Talbot-Schoenhoff is a trained journalist and translator with 25 years experience writing for corporations, small businesses, charities and publications. Whether she’s writing for independent authors or large hospital foundations, Diane crafts quality content that fits each client’s unique needs. Formerly, as Founder & Executive Director of Support in Motion (SIM), Diane understood that mission-driven communications would accomplish her charity’s objectives. In the fall of 2015, she applied her expertise as a strategic communicator to successfully influence government health policy. She founded, ran and closed a Canadian charity within five years. She now brings her broad experience to consulting, where she designs and implements communications strategies to enable other organizations to achieve their goals. 

Diane holds a Master’s Degree in Linguistics and Translation from the University of Montreal, a Bachelor of Applied Arts in Journalism from Ryerson University, and a Bachelor of Arts in History from Queen’s University.

Amy Cheung
Project Manager

Amy Cheung Photo

Amy Cheung ensures timely project deliverables in accordance with client’s needs and objectives.

Amy leaves no stone unturned for timely communication among all involved parties. Her background in social science research, administration as well as her experiences in organizing events and conferences are instrumental in her being able to manage multiple projects with tight timelines.

Her thorough approach ensures that all project deliverables will meet client’s satisfaction. From understanding project requirement to mapping out detailed critical path to material management, and all the way to project delivery… Amy is mindful of clients' interests. She works effectively with clients, internal and external team members. 

Amy’s organizational and communication skills are best exemplified in hectic schedules – navigating through multiple projects across Canada and the U.S.


Ready to turn your brand story into a great brand experience? So is Philip and our Experience Design team at GenesisXD.



Applied Arts Magazine Design Awards
Art Directors Club of Toronto Annual Awards
American Illustration 30
Beckett Paper: Excellence in Design Certificate
Design Edge Magazine Regional Awards
"Even more great design using 1 2 & 3 colors": Certificate of Excellence
FPO Awards
French Paper: The Best in Town Award
HCPRA: Excellence in Healthcare Communication
Monadnock Paper Mills: Award of Excellence
Print Magazine Design Awards
RGD: Social Good Design Awards
Strathmore: Certificate of Excellence
The Summit Creative Awards
Uvu: Unisource Canada Design and Print Excellence Awards