Alongside the iPhone 6, iPhone 6 Plus and Apple Watch launch on the morning of September 9th, Apple also devoted significant time to unveiling ApplePay, a technology that replaces wallets and credit cards with phones. The main marketing tactic of Apple is to promote the convenience of the function: ApplePay makes payments with a single touch.
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The Apple Watch is going to shake things up. Marketers should be ready to offer innovative marketing solutions that enhance, not stifle, user experience.
With digital platforms emerging as the latest marketing trend, many businesses are looking into investing into reaching their customers with digital technology. This is necessary because customers today are completely evolved in the ways they absorb information and how they interact with businesses.