For those who have not heard about digital publishing technology before, it is a new method of publishing to create a completely different interactive experience for mobile users. Today, there are many sophisticated methods to combine text with video, audio, animation and other interactive elements to create web or mobile experiences that help bring marketing messages to life.
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With digital platforms emerging as the latest marketing trend, many businesses are looking into investing into reaching their customers with digital technology. This is necessary because customers today are completely evolved in the ways they absorb information and how they interact with businesses.