Viewing entries tagged
social media marketing

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Why Tell Stories? Part 2

Can marketers who have not been trained in traditional storytelling be effective in the age of storytelling? 
Yes, if they focus on the audience and only the audience. What moves them, inspires them, makes them laugh, brings them joy. The product, the message, the platform are important but with no audience there is no play.
 

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Why Tell Stories? Part 1

It seems that the world of marketing has finally caught up to what playwrights, directors, screenwriters, novelists and actors have known all along – humans learn, engage and communicate best through stories. The positive effects of storytelling has been studied, documented, blogged about…but why?

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How to Use Social Media for Social Good

We all know that social media is a great way to spread messages and make campaigns viral these days. With the immense power of the various online platforms, many nonprofits have jumped on the bandwagon to create value on their social accounts. Certainly, those that are passionate about making societal changes would find social media an exciting, low-cost new tool that could be managed to promote their causes.

If you were ever wondering how charities use social media to their benefit, we have compiled three great examples of non-profit organizations being gurus in this field...

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