The Apple Watch is going to shake things up. Marketers should be ready to offer innovative marketing solutions that enhance, not stifle, user experience.
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Traditional business-to-business marketing focuses on pushing information to customers. The aims are to build awareness and to produce familiarity, so that customers will consider purchasing a good or service. The situation is now changed.
Sevenly is based in Costa Mesa, California and is an online marketplace for goods that donates a major percentage of their profits to charitable causes. It was founded three years ago, but has already gone from a start-up with four employees to a 33-person operation. They have also raised more than $3 million for charities from all over the globe.
Started in March 2012, Upworthy is the child of Eli Pariser (left-wing political activist and former executive director of public policy advocacy group MoveOn) and Peter Koechley (the former managing editor of American news satire website The Onion). Known for using viral videos, infographics or images to promote social issues, their stated mission is to host the intersection of the “awesome”, the “meaningful” and the “visual”.
What is it that made them “the fastest growing media site of all time”, according to Fast Company?
Business-to-business (B2B) companies conduct commerce transactions between businesses. Their products are commonly bought by a committee of buyers instead of individual consumers. The buyers of B2B businesses are usually well versed in market knowledge, hence the business’s branding has to be strongly reinforced and implemented on various marketing platforms.
Ever since stepping down as Microsoft's chairman in February 2014, the world’s richest man is spending the rest of his life in philanthropy.
For the past five years, Bill and Melinda Gates have published an annual letter with their global philanthropic goals. The Gates Foundation, co-operated by the couple, is key in several charity missions, one being polio eradication, where the Foundation doubles what the U.S. government provides in spending on the issue...
We all know that social media is a great way to spread messages and make campaigns viral these days. With the immense power of the various online platforms, many nonprofits have jumped on the bandwagon to create value on their social accounts. Certainly, those that are passionate about making societal changes would find social media an exciting, low-cost new tool that could be managed to promote their causes.
If you were ever wondering how charities use social media to their benefit, we have compiled three great examples of non-profit organizations being gurus in this field...
For years, people in our office have volunteered for various causes personally. We as a team have also found meaningful social causes such as refugees or people living in poverty to support as a corporate entity.
We were impressed with the non-profit organizations we maintained connections with over the years. However, we realized that there was one common characteristic these organizations shared: the leaders struggle with raising funds successfully through creating a coherent brand and managing their marketing and public connections. We feel that the demand of fundraising takes them away from their passions and hence, prevent them from giving their finest efforts towards creating social change for the cause they represent...