When it comes to success in marketing and business, innovation is key. It is how brands establish themselves as leaders in the corporate world. Seeking to overcome issues led us beyond creativity. The obstacles helped us form an innovative, dynamic solution.
Viewing entries tagged
On April 9th, 2015 Project Get Reel kicked things off at Toronto's Learning Enrichment Foundation. Senator Art Eggleton, MP Mike Sullivan and many other guests joined to celebrate the soft launch of the social enterprise co-founded by GenesisXD creator, Philip Yan.
For years, people in our office have volunteered for various causes personally. We as a team have also found meaningful social causes such as refugees or people living in poverty to support as a corporate entity.
We were impressed with the non-profit organizations we maintained connections with over the years. However, we realized that there was one common characteristic these organizations shared: the leaders struggle with raising funds successfully through creating a coherent brand and managing their marketing and public connections. We feel that the demand of fundraising takes them away from their passions and hence, prevent them from giving their finest efforts towards creating social change for the cause they represent...