Business is changing drastically because increasingly people are thinking and feeling with their cellphones.
Don’t believe us? Harvard Business School recently conducted a study of 1,600 professionals, asking them about their smartphone use. Seventy per cent admitted to checking their smartphones within an hour of waking up. Nearly half would experience anxiety if they lost their phone.
Alongside the iPhone 6, iPhone 6 Plus and Apple Watch launch on the morning of September 9th, Apple also devoted significant time to unveiling ApplePay, a technology that replaces wallets and credit cards with phones. The main marketing tactic of Apple is to promote the convenience of the function: ApplePay makes payments with a single touch.
With digital platforms emerging as the latest marketing trend, many businesses are looking into investing into reaching their customers with digital technology. This is necessary because customers today are completely evolved in the ways they absorb information and how they interact with businesses.
Google based their research on 119 hours of user testing sessions on mobile websites, and released 25 rules on mobile web design...