Viewing entries tagged
intuitive interactions

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What's a mobile moment? Hint: It's good for business.

Business is changing drastically because increasingly people are thinking and feeling with their cellphones. 

Don’t believe us? Harvard Business School recently conducted a study of 1,600 professionals, asking them about their smartphone use. Seventy per cent admitted to checking their smartphones within an hour of waking up. Nearly half would experience anxiety if they lost their phone. 

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Using Digital Publishing Technology to Create Experience-Centric Apps

For those who have not heard about digital publishing technology before, it is a new method of publishing to create a completely different interactive experience for mobile users. Today, there are many sophisticated methods to combine text with video, audio, animation and other interactive elements to create web or mobile experiences that help bring marketing messages to life.

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