Alongside the iPhone 6, iPhone 6 Plus and Apple Watch launch on the morning of September 9th, Apple also devoted significant time to unveiling ApplePay, a technology that replaces wallets and credit cards with phones. The main marketing tactic of Apple is to promote the convenience of the function: ApplePay makes payments with a single touch.
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The Apple Watch is going to shake things up. Marketers should be ready to offer innovative marketing solutions that enhance, not stifle, user experience.