The Apple Watch is going to shake things up. Marketers should be ready to offer innovative marketing solutions that enhance, not stifle, user experience.
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As unemployment rates are still high and the labour market is slowly rebounding after the recession in 2008-09, nonprofit organizations find it especially hard to stay financially stable. Donations are harder to get and the demand for the support needed to help people in poverty grows.
Here are a few strategies for nonprofits in economic bad times...
Business-to-business (B2B) companies conduct commerce transactions between businesses. Their products are commonly bought by a committee of buyers instead of individual consumers. The buyers of B2B businesses are usually well versed in market knowledge, hence the business’s branding has to be strongly reinforced and implemented on various marketing platforms.