With digital platforms emerging as the latest marketing trend, many businesses are looking into investing into reaching their customers with digital technology. This is necessary because customers today are completely evolved in the ways they absorb information and how they interact with businesses.
Traditional business-to-business marketing focuses on pushing information to customers. The aims are to build awareness and to produce familiarity, so that customers will consider purchasing a good or service. The situation is now changed.
Having more than 150 million users and 16 billion photos shared, it is hard to ignore Instagram, a rapidly growing photo and video sharing platform. In a single day alone, over 55 million photos are shared on this social media site.
Google based their research on 119 hours of user testing sessions on mobile websites, and released 25 rules on mobile web design...