For those who have not heard about digital publishing technology before, it is a new method of publishing to create a completely different interactive experience for mobile users. Today, there are many sophisticated methods to combine text with video, audio, animation and other interactive elements to create web or mobile experiences that help bring marketing messages to life.
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With digital platforms emerging as the latest marketing trend, many businesses are looking into investing into reaching their customers with digital technology. This is necessary because customers today are completely evolved in the ways they absorb information and how they interact with businesses.
Traditional business-to-business marketing focuses on pushing information to customers. The aims are to build awareness and to produce familiarity, so that customers will consider purchasing a good or service. The situation is now changed.
Sevenly is based in Costa Mesa, California and is an online marketplace for goods that donates a major percentage of their profits to charitable causes. It was founded three years ago, but has already gone from a start-up with four employees to a 33-person operation. They have also raised more than $3 million for charities from all over the globe.
IKEA, the Swedish company that designs and sells ready-to-assemble furniture became the world’s largest furniture retailer in January 2008.
Founded in 1943 by a 17 year old named Ingvar Kamprad, the company’s name is an acronym, unknown to most, consisting of the initials of Ingvar Kamprad, Elmtaryd (the farm where he grew up), and Agunnaryd (his Swedish hometown).
Business-to-business (B2B) companies conduct commerce transactions between businesses. Their products are commonly bought by a committee of buyers instead of individual consumers. The buyers of B2B businesses are usually well versed in market knowledge, hence the business’s branding has to be strongly reinforced and implemented on various marketing platforms.
Great experience Design always involves the immersion of the audience.
It puts people first.Here are our top three ways to ‘hack experience’: