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Three Reasons Upworthy Made it Big

Started in March 2012, Upworthy is the child of Eli Pariser (left-wing political activist and former executive director of public policy advocacy group MoveOn) and Peter Koechley (the former managing editor of American news satire website The Onion). Known for using viral videos, infographics or images to promote social issues, their stated mission is to host the intersection of the “awesome”, the “meaningful” and the “visual”.

What is it that made them “the fastest growing media site of all time”, according to Fast Company?

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