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Personalization

What Apple Pay and iBeacon Mean for Marketers

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What Apple Pay and iBeacon Mean for Marketers

Alongside the iPhone 6, iPhone 6 Plus and Apple Watch launch on the morning of September 9th, Apple also devoted significant time to unveiling ApplePay, a technology that replaces wallets and credit cards with phones. The main marketing tactic of Apple is to promote the convenience of the function: ApplePay makes payments with a single touch. 

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