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There’s Vibrancy in White

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There’s Vibrancy in White

For a number of years our design team would create a special design project to celebrate Christmas. One particular project that resonates with me deeply was our creating a primarily white notebook – Reminsce*

To many, the Christmas season is celebratory. Not so to people with Alzheimer’s or other dementias, for they gradually lose the ability to remember and engage with their surroundings. We had a notion that memory of people with dementia is like a sheet of white paper because of the seemingly blandness in their expression and disengagement.

GenesisXD decided to partner with Alzheimer Society of Toronto for better understanding of the condition and to demystify some misunderstanding through the notebook design.

 
Memory... is the diary that we all carry about with us.
— Oscar Wilde
 

We learned that memory is like a pile of paper. The more paper means more memory. People with Alzheimer’s are likened having the top sheets (the index pages) of their piled up paper removed. The memory is still there, only they lost the ability to access it. They will respond to certain stimulation that may elicit deeply treasured experience.

After gaining some insight on Alzheimer’s disease and dementia, GenesisXD decided to design a white notebook filled with obscure vibrant colours. The vibrant colours, representing a patient’s lived experiences, are revealed from below the surface. How can we achieve this effect in design?

We use florescent inks to print on white translucent paper our hand drawn colourful shapes that depict dynamism. Patterns of such are obscured inside the wraparound French folded text pages. Using a minimalistic design approach, we blind embossed the title Reminsce on the white cover, and fasten the pages with two simple gold eyelets, for a clean and classy book design.

In this joyous season, we remember peace on earth, including those with Alzheimer’s or different types of dementia, and their loving caretakers. 

Happy Holidays!


P.S. We offer 10 copies of this vibrant white notebook to the first 10 people who show interest. Click here and let us know your address so that we send one to you. 

Reminisce Book next to a hand

*This notebook is also part of a campaign that included 24 Christmas Stories and other social shares of GenesisXD.  Click below for our stories.


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3 Designs That Can Change the World for Good

Skillful design can drive sustainable, high-impact social change for good. Nowadays, more and more designers are aspiring world-changers as well. Being lovers of creativity and originality, designers tend to think outside of the box when it comes to social contribution...

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Three Ways Nonprofits Can Survive a Recession

As unemployment rates are still high and the labour market is slowly rebounding after the recession in 2008-09, nonprofit organizations find it especially hard to stay financially stable. Donations are harder to get and the demand for the support needed to help people in poverty grows.

Here are a few strategies for nonprofits in economic bad times...

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Three Ways "Sevenly" Became the Biggest Social Small Business

Just last month, British-American news website Mashable announced the winner of America’s most Social Small BusinessSevenly.

Sevenly is based in Costa Mesa, California and is an online marketplace for goods that donates a major percentage of their profits to charitable causes. It was founded three years ago, but has already gone from a start-up with four employees to a 33-person operation. They have also raised more than $3 million for charities from all over the globe.

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Three Reasons Upworthy Made it Big

Started in March 2012, Upworthy is the child of Eli Pariser (left-wing political activist and former executive director of public policy advocacy group MoveOn) and Peter Koechley (the former managing editor of American news satire website The Onion). Known for using viral videos, infographics or images to promote social issues, their stated mission is to host the intersection of the “awesome”, the “meaningful” and the “visual”.

What is it that made them “the fastest growing media site of all time”, according to Fast Company?

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Why the Gates Foundation is More Relevant than Windows in 2014

Ever since stepping down as Microsoft's chairman in February 2014, the world’s richest man is spending the rest of his life in philanthropy.

For the past five years, Bill and Melinda Gates have published an annual letter with their global philanthropic goals. The Gates Foundation, co-operated by the couple, is key in several charity missions, one being polio eradication, where the Foundation doubles what the U.S. government provides in spending on the issue...

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How to Use Social Media for Social Good

We all know that social media is a great way to spread messages and make campaigns viral these days. With the immense power of the various online platforms, many nonprofits have jumped on the bandwagon to create value on their social accounts. Certainly, those that are passionate about making societal changes would find social media an exciting, low-cost new tool that could be managed to promote their causes.

If you were ever wondering how charities use social media to their benefit, we have compiled three great examples of non-profit organizations being gurus in this field...

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Our Discovery of the Social Enterprise Model

For years, people in our office have volunteered for various causes personally. We as a team have also found meaningful social causes such as refugees or people living in poverty to support as a corporate entity. 

We were impressed with the non-profit organizations we maintained connections with over the years. However, we realized that there was one common characteristic these organizations shared: the leaders struggle with raising funds successfully through creating a coherent brand and managing their marketing and public connections. We feel that the demand of fundraising takes them away from their passions and hence, prevent them from giving their finest efforts towards creating social change for the cause they represent...

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