Sevenly is based in Costa Mesa, California and is an online marketplace for goods that donates a major percentage of their profits to charitable causes. It was founded three years ago, but has already gone from a start-up with four employees to a 33-person operation. They have also raised more than $3 million for charities from all over the globe.
Here are our three reasons of why Sevenly grew to become a successful small business for social good:
Sevenly co-founder Aaron Chavez created a social media consulting business at age 17 back in 2010, when Twitter was more of a 140-character blogging tool rather than a marketing medium. His partner and co-founder of Sevenly, Dale Partridge, is also a social media guru. Hence they began marketing Sevenly through faith-based social platforms with millions of followers.
In an interview with Mashable, Partridge said, “The Christian community is very dedicated to supporting causes, so we launched Sevenly on there and it just took off.”
Recognizing A Need
Besides being experts at social media, both Chavez and Partridge realized that they shared a passion for helping non-profits. They recognized that a lot of charity organizations have a very difficult time getting support and funding. They tapped into this huge ignorance of the public about the work that is currently being done by various charities that could change the world.
They created a business that not only donates to causes, but also explains why those causes matter through videos, blogs and images.
Their first campaign selling t-shirts for International Justice Mission resulted in 864 sales and over six thousand dollars raised.
Attracting Their Audience
One of the best marketing tactics that Sevenly employed was to offer variety of products to their customers. The apparel that they produce range from tote bags, t-shirts, beanies, scarves to accessories that vary in style and color, so that people come back to check for new items that they are interested in.
Also, they do customer service in real-time. They respond to individual queries from customers and engage with social media users swiftly. To make sure what they are doing is what their consumers want, they even ask their social followers what ideas or charities they want to be featured on Sevenly.
Sevenly successfully established their vision that “People Matters” through using social media effectively, recognizing an unawareness of charities and drawing consumers by continuously improving their products and customer service.