Business-to-business (B2B) companies conduct commerce transactions between businesses. Their products are commonly bought by a committee of buyers instead of individual consumers. The buyers of B2B businesses are usually well versed in market knowledge, hence the business’s branding has to be strongly reinforced and implemented on various marketing platforms.
Here are a few ways to market B2B today:
B2B businesses who blog, share their insights and add to the collective knowledge of the B2B community often find themselves being more connected in the market than others. Creating your own content gives you material to market yourself with. You also build authority through releasing expert advice and experience in your field.
One of the best ways to do telemarketing is through direct mail. Focus on having good quality business mailing lists through putting together your prospective clients’ emails. Pinpoint the business leads who would most likely buy your products or services and target them with your style and content of emails. Ensure that your addresses are current, deliverable and responsive.
Aside from getting the latest news and insights on marketing trends, you can also network and build relationships with contacts one-on-one at business conferences. There will be tons of expert speakers, commentators and brand innovators at marketing conferences, it will be inspirational to share ideas with these people and practical to hear actionable advice and guidance from leading thinkers in the field.
The common perspective is that social media only works for Business-to-Consumer companies. This is partly true, considering that 4 in 10 consumers buy products they have favorited, liked, tweeted, or pinned on various social platforms. However, 87% of B2B marketers use social media for content marketing. To go about structuring a social media campaign for your business: simply understand who your audience is and define your metrics and goals. Social media helps create brand awareness, social sharing and increase followers.