Multi-channel marketing has evolved from only in-store, website, direct mail, or email to now having to manage a number of social media platforms like Twitter, Facebook, Pinterest, LinkedIn, YouTube and so on.
To guide your implementation of a multi-channel social media marketing strategy into your business, we have compiled a list of simple tips:
Be where your customers are
There are remarkable differences between the users of each social media channel. The fastest growing demographic on Twitter is the 55-64 year age bracket. On both Facebook and Google+, the 45-54 year age bracket is the fastest growing demographic. YouTube’s viewers in the U.S. aged 18-34 exceed the number of viewers in the same age group on any cable network. LinkedIn is a growing social network for professionals. Pew’s data suggests that Pinterest is used by one-third of U.S. women. Knowing the user demographics for each platform gives you the framework for designing focused content for each social outlet.
Only Use As Many As You Can Handle
It is better to do one thing well than to lose control over ten things altogether. Succeed in one medium that you prefer in the beginning. Then, when you get the hang of the specific channel you are using, move on to more. Do this gradually so that you would not be overwhelmed trying to rein in a multitude of mediums.
Engage the Staff
Instead of having one person manage the company’s social media presence, coordinate efforts from other staff members, so that the marketing effort is integrated. Also, this way you can have collective insights and opinions incorporated into a cohesive communication strategy.