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Intro


How can we help you make
sustainable waves in doing social good?

 


 

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Intro


How can we help you make
sustainable waves in doing social good?

 


 

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GenesisGood consults corporations and non-profit organizations on social initiatives, branding, operating, messaging and sustaining. 

We do this to ensure your social initiatives align perfectly with your brand values. 

GenesisGood Service Model

Our key areas of service: 

• Creative assessment and strategic alignment

• Communications planning & marketing

• Evaluation and sustainability planning

Matthew House Web Site
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Services


Empathy is 
written on our walls

 

Exercising social responsibility is about
making impacts on people’s lives –
where they fall through the cracks


 

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Services


Empathy is 
written on our walls

 

Exercising social responsibility is about
making impacts on people’s lives –
where they fall through the cracks


 

Recent projects:


Project Get Reel

Project Get Reel, in collaboration with Learning Enrichment Foundation, will employ individuals who have barriers to employment to help recycle VHS tapes. This strategy helps our community enrich the lives of fellow Ontarians while we work toward reducing magnetic waste in the landfills. Project Get Reel is crucial for creating futures for our target employees, and making the environment greener.

Want to learn more about Project Get Reel? 

Be a partner in this groundbreaking social good mission.

"Until now, there's been no way to recycle VHS tapes in Ontario and they inevitably end up in landfills. But a new program called Project Get Reel is giving people an environmentally safe way to dispose of tapes while providing employment to people who may face barriers to securing a job."

- Kate Adach, CBC Toronto

 

KLINK Coffee

GenesisXD co-created KLINK Coffee to facilitate the reintegration of former prisoners into the community by providing job skills training and placement services, selling gourmet coffee to offices and homes. Our partner, St. Leonard’s is a charity that operates halfway houses for individuals coming out of prison. Through marketing communications, website design and social media, the brand communicates the positive transformation facilitated by this proactive social enterprise.

 

 

"KLINK’s design is modern, attractive, and conveys a visual strategy that supports the aims of the client. The imagery re-contextualizes the negative associations with prisoners and reclaims them as a symbol of empowerment. Overall, a very successful project.”  

– 2014 Social Good Design Awards

Watch the story of KLINK Coffee produced by
the Correctional Service of Canada, 2014

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About


We up your vision
to a new level

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About


We up your vision
to a new level

 

Who are we?

After 20 years of experience with social good projects, GenesisXD is proud to introduce GenesisGood—an operation dedicated to social enterprise development.

GenesisGood services innovative fundraising, branding, communications and cause marketing—with the trusted GenesisXD name behind every step. GenesisGood is an advanced service that helps corporations exercise sustainable social responsibility. 

 

Meet our strategic thinkers:

 
 

HashtagXD

HashtagXD is a hub for social trends. In it, GenesisXD builds on our experience in design, technology, and social good. We bring you exclusive marketing insights and tips on content strategies. Occasionally, we’ll throw in a cat meme. 

About HashtagXD